Learn how to promote yourself

Your personal brand is the unique combination, expression and communication of your skills, experience, and personality.

Benefits

Developing your personal brand is the proactive way of controlling your career development and how you are perceived in the marketplace.

A strong personal brand will highlight your uniqueness. This will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital.

Tips and tricks

Your personal brand should be about who you are what you have to offer.

1. Say 'yes' to relevant opportunities.

Actively seek out roles and assignments where you can highlight your unique skills and demonstrate your personal brand in action.

2. Seek out opportunities to speak up and make an impression

If you don’t say anything or ask any questions in a meeting, others simply won’t notice you, and you certainly won’t be building a reputation for anything other than being ‘the quiet one.' Don’t talk for the sake of talking but find a way that works for you to verbally engage in meetings, workshops and/or events.

3. Network internally beyond your immediate team

People promote people they know, trust and who they see stretching beyond their immediate duties. Interacting with other teams and their leadership gives you a household name and creates opportunities for you to become a more well-rounded contributor to your business.

4. Build good relationships and foster good communication skills

Good communication is the cornerstone of your brand. The way you interact and speak with others is core to how you are perceived.

Emails

Take care of how you manage and respond to emails. A clear, understandable message, without typos, demonstrates that you are organised, professional and respectful; qualities everyone wants in their personal brand. If you are busy, let people know you will get back to them and always follow through. Consider how you sign off emails. You are creating an impression, pleasantries like “please,” “thank you,” and “have a great afternoon,” count.

In person

Make good eye contact, stay focused and keep good posture – these actions suggest you are alert and interested.

5. Dress for success

You can’t go wrong looking well-groomed. You don’t have to spend a lot of money to look good. It’s always better to dress up than dress down if you want to get ahead, especially if you interact with clients.

Leveraging LinkedIn

LinkedIn is the world's largest professional network. It is not only a valuable tool for professional networking and job-seeking, but also for personal branding.

Recruiters and interviews will often research candidates through this networking resource. In creating a positive professional image of yourself, consider the following:

Image

Your profile should be professional and updated. Your profile picture should be a head-shot which is friendly yet professional.

Headline

Sell yourself. Your headline should be catchy and include information designed to encourage your potential employer to find out more about you. Succinctly showcase your speciality and differentiate yourself.

Share posts

Share thoughtful and insightful news within your industry with your connections. Like and comment on posts in your feed.

Skill endorsements

A few recommendations can go a long way in helping to establish your credibility.

Volunteer experience and causes

Show you are passionate about a particular social cause.

Accuracy

Avoid providing false or misleading information. Recruiters and interviewers will cross-check information against your resume, interview responses and references.